How to Create High-Conversion Home Page Content
Is your website home page reaching its highest potential? If you leverage your content correctly, your home page can serve as a springboard for your audience to take thoughtful action, explore your website, and embark on a journey into what you have to say and offer. Here’s a quick high-conversion home page guide to inspire…
Writing Ad Copy: 10 Tips for Higher Conversion
Let’s talk about writing ad copy. Many marketers relate to the struggle of ad creatives being hit-or-miss. But when you incorporate ad copy writing best practices, you can drastically increase your chances of creating a winning ad every time. Check out these ten tips for writing ads that will boost visibility, increase conversion, and inspire…
Featured on the Write Practice
The only thing I love more than practicing SEO and growing online traffic? Teaching others how they can do the same. That’s why I’m honored to be featured as a guest expert with The Write Practice, a global community creating hands-on resources that help writers thrive and get published. We’re teaching writers and authors the…
Here’s a Simple Way to Manage Your Content Writing Tasks
Have I mentioned how much I love organization and time management? In my past decade as a content manager and writer, I’ve found these two skills are essential to produce high-quality, high-volume work. Here is my simple system for managing and organizing writing assignments. Start By Determining Priority The very first step in staying organized…
4 Content Marketing Predictions for 2023
We blinked. This year is almost over and 2023 is on the horizon, ready to bring the next hottest content trends. Here are my four content marketing predictions for the New Year. #1. Storytelling is Key The art of storytelling has been part of marketing strategies since the beginning of business. Stories provide lots of…
What to Include in the First 100 Words of Your Blog Post (with Examples)
You want to write a blog post. You know what topic you want to cover, but you don’t know how to introduce it in a way that captures attention and inspires action. Here are 6 key points to include in the first 100 words of your blog article, so you can attract the right readers,…
6 Key Components of a High-Engagement Newsletter
I love writing all types of content. I see the beauty in all marketing writing ranging from short-and-sweet social media posts to lengthy educational articles. However, there’s one form of content that seems to have a special place in my heart: Newsletters. I find newsletters so much fun to write, because there’s an opportunity to…
5 Time Management Tips for Content Professionals
I’m a big fan of time management. (In fact, it’s my most endorsed skill on LinkedIn.) I’m constantly in pursuit of tools and tricks to help me work with speed, efficiency, and organization. Here are my five favorite tips to master your content time management, so you can create incredible results in less time. Do…
Reduce, Reuse and Recycle… Your Content?
It’s essential to keep a steady stream of brilliant content flowing through your marketing calendar, and while well-crafted content is a huge asset… You don’t have to reinvent the wheel each and every time. Let’s dive into a few smart ways to reduce, reuse, and recycle your brand’s content – to save you time and…
SEO Glossary: 21 Terms to Help You Talk the SEO Talk
Learning about SEO means discovering new strategies, technologies…and terminology. Here’s my SEO glossary with 21 simple definitions to help you feel like a pro and talk about your SEO strategy. THE BASICS SEO Search Engine Optimization. Best practices to rank a website higher and more consistently for searches relating to your products or services. Search…
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Linda Walkowich 