You want to write a blog post. You know what topic you want to cover, but you don’t know how to introduce it in a way that captures attention and inspires action.
Here are 6 key points to include in the first 100 words of your blog article, so you can attract the right readers, give them valuable insight into a topic that you know a lot about, and leave them feeling ready to take the next step.
#1. The Problem or Pain Point
Problem-solving is the foundation of great content marketing. Address the problem or pain point that may have led your audience to read your blog article.
Example: “If you’re afraid of public speaking, you know the unsettling fear that arises when you’re tasked with giving a presentation.”
#2. The Solution You’re About to Present
Introduce them to your blog topic, which is the star of the show. Let them know how reading your article will solve a problem in their lives. Keep in mind, a problem can be something as simple as lack of knowledge around a topic.
Example: “Discover the top 10 foods to add to your diet to feel more energized and get rid of that ‘always exhausted’ feeling for good.”
#3. Your Target Audience Definition
Let your target audience know they’re in the right place. Define your audience without being too straightforward. In many cases, addressing the problem and solution will take care of this piece for you.
Example: “Busy moms know mornings can sometimes feel like chaos. Here are 5 tips to create a stress-free morning routine.”
#4. Your Focus SEO Keyword
Blog posts are a great way to boost SEO and bring more traffic to your site. Choose a focus keyword for your article, and introduce it in the first 100 words of your post (or “above the fold” if you’re familiar with page layout and design.) Bonus points if your focus keyword is in your blog title or your first heading.
Example: “Looking for an affordable catering option? Read our chef’s inspiration behind our newest summer menu that will feed a crowd on any budget.”
#5. Definitions, if Applicable
Readers may come to your blog to learn, and in some cases, they might not be familiar with the topic you’re writing about. So give them a definition and let them know why it’s important to them.
Example: “Let’s talk about matcha tea, a powdered green tea known for its vibrant color, earthy flavor, and wide-ranging health benefits.”
#6. Calls-to-action (optional)
After your readers finish reading your complete blog post, ideally they should feel compelled to take action in some way. The action could be shopping online, reading more content, learning more about your services, etc. If it feels right, introduce your call-to-action softly in the beginning of your article.
Example: “Read below to learn how to choose the right couch for your living space and browse our online furniture gallery here.” (include a link)
Now you have 6 simple tools to start your blog post off right. Comment below and tell me about your next blog post idea.
Linda Walkowich 