When you release a fabulous content piece on our brand’s Facebook page, it’s natural to eagerly wait for likes, comments, and shares to start pouring in.
So what do you do when you’re underwhelmed by the results?
Here are my three tips to improve your social media engagement and create spark with the content you share:
#1. Start a conversation.
Engagement is all about response. If you simply post about your brand and don’t give your audience a reason to respond, they will keep scrolling.
Consider this mentality shift:
Don’t think of your business Facebook page as a stage or your brand’s personal soapbox.
Picture a big room filled with people at a networking event, interested in talking, learning, and igniting their interests.
Imagine each post is an opportunity to start a conversation.
Ask questions.
Share a thought-provoking idea and request feedback.
Tell a compelling, relatable story.
Give an exciting prompt to answer in the comments.
Facebook’s algorithms favor conversation-filled, high-engagement posts, so give your audience a clear reason to comment on your content.
You’ll be surprised by the results when you adapt to this change.
#2. Make it fun.
Why are people on social media?
I suppose there are different reasons, ranging from entertainment to friendships, but at the core of social media use is one important principle:
People use social media for fun and enjoyment.
So ask yourself this question, “how do I make my Facebook posts fun and enjoyable?”
There are many options here depending on your brand and creativity. Here are a few tried-and-true methods for making your posts fun:
- Host a contest and offer free prizes
- Share imaginative video or image content
- Ask multiple choice, true or false, or fill-in-the-blank questions
- Create and share a quiz
- Trivia and fun facts
The bottom line:
Fun attracts your fun-loving audience and encourages them to engage with your brand.
#3. Shorten your posts.
As a brand leader, you have so many awesome things to say about your brand.
But when it comes to writing posts for Facebook, less is definitely more.
The truth is, people don’t want to read long text – so short, impactful post captions are most effective. Magic happens when you can increase the quality of your posts by decreasing the quantity of words.
Here are a few tips to help you write snappy, concise captions that will capture your audience’s attention:
- Edit, edit, edit. Write what you want to say, then take a break, and look at your post again. Eliminate unnecessary words and try to stick to 1-2 sentences. Use bullet points and emojis to make the content more skimmable.
- Let your pictures and videos explain the message. Your Facebook post consists of three content opportunities: the caption, the picture/video, and the link to your website. Understand the caption is only a team player, and it should support the content in the other two components.
- Realize you don’t have to say it all. There may be a million reasons why your brand is the best, and it’s okay if every post doesn’t list every reason. Start by choosing one key selling point per post.
When it comes to concise, impactful posts, I think Oreo’s Facebook Page is killin’ the game.
Happy posting, brand leader!
Did your engagement improve from the tips in this post? Let me know in the comments.
Linda Walkowich 